2004 Annual Report
SEG International Bhd’s (SEGi) core business
is in providing education and training opportunities to develop competent,
qualified and skillful graduates. The Group’s growth, stability
and profit sustainability culminated last year in our transfer from
Second to Main Board of Bursa Malaysia.
A roadmap has been charted to fulfill our immense
corporate responsibility towards Malaysia. The Group is keen to consolidate
its leadership in the private higher education sector while remaining
a long-term investor choice.
In 2005, the Group will continue to penetrate a multi-market
segment of school leavers and adult learners, offering academic, postgraduate
and professional programmes in partnership with prestigious institutions,
universities and professional bodies in US, UK and Australia.
Central to the Group’s positioning in the private
education sector will be the new 10-acre flagship campus in Kota Damansara.
In its second phase of completion, it will be equipped with full-fledged
academic, research and recreational facilities.
It is expected to be the Group’s pull factor
for about 12,000 Malaysian and international students wanting affordable,
quality education in a wide range of disciplines.
We also anticipate the launch of PRIME College’s
upgraded campus this year. Meanwhile, we will also commence infrastructure
development on a new campus in Kuching.
As we foresee a strengthened domestic demand for academic
courses and training programmes, we will maximise on our core strengths,
by introducing new programmes and initiating stronger academic links
with renowned overseas universities.
Our students will be orientated into an excellent-based
culture (Budaya Cemerlang, Gemilang Dan Terbilang). This is to answer
the government’s call to create professionals with multiple skills,
communication abilities and a broader knowledge of current global demands.
Our aim in 2005 is to increase the intake of foreign
students in full time academic programmes, from 10% to 20%. This strategy
will increase our profit margins at the local colleges and expand our
niche branding as a credible leader in higher education to the international
We will also be extending potential links and discussions
with institutions in Singapore, Indonesia, Myanmar, Laos, Vietnam, Hong
Kong, Mauritius, India and Sri Lanka, with the view of exporting academic
and technical expertise to the region.
The Group also aims to foster a rewarding performance
culture at all levels of management. We will be concerned with the development
of employees’ assets, skills and capabilities. Our employees will
be motivated to grow in tandem with our long-term vision and objectives.
To summarise, the Group is in a stage of positive
and secure growth, attributed to a buoyant outlook and the pursuit of
transparency in all areas of its corporate endeavours.
We will lead by example, and dedicate ourselves to
achieve organisational excellence, nurture students with complete education,
internationalise our products and services, sustain shareholders’
confidence and gear towards a learning society, where skilful and qualified
Malaysians from all ranks of life can contribute and participate in
the nation’s economic and social progress.
Dato’ (Dr) Patrick Teoh Seng Foo